I'm a UX & Product Leader with 10 years of experience in Design.

I’ve spent the last decade honing my skills in design and product management, working across a range of industries including financial services, e-commerce, government services, and life sciences. This broad experience has given me the ability to guide teams on how human-centered design practices can positively influence the product development process, product strategy, and research.

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Capabilities
Design & Research

Projects start and end with understanding. The more we know about our problem space and the needs of our users the more informed our designs are.

  • Workshop Facilitation
  • Ethnographic Studies
  • Competitor Analysis
  • Heuristic Evaluation
Product Strategy

The best products are ones that solve both user and business needs. Product strategy is driven by learning and data, constantly evolving based on the market and shifting priorities.

  • Data Analysis
  • Roadmapping
  • Requirement Definition
  • Journey Mapping
Experience Design

Creating a design is about iterating through a concept with feedback from team mates, stakeholders, and users, ensuring ease of use, cohesive branding, and a focused problem to be solved.

  • Wireframing
  • UX/UI Design
  • Usability Testing
  • Collaboration & Feedback
Design Leadership

Collaboration is key to keeping a team focused, efficient, and engaged. Alignment on goals and expectations as well as sharing the celebration of team wins encourages genuine relationships.

  • Design Operations
  • Delivery Management
  • OKR Tracking
  • Coaching & Mentorship
I value community, connection and representation
Company

I’m passionate about connecting with people and communities within my workplace. I’m currently the US Chapter Lead of the LGBTQIA group at EPAM, participate in the Women in Tech group, and volunteer as a mentor for younger designers.

Community

As a lecturer for the veterans bootcamp Code Platoon, I teach and mentor new developers about the roles they will interact with while building products.

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Brands I've had the pleasure to work with

"Shelby is a great addition to any team. Her ability to work so well with others is truly a gift. I have so much peace of mind knowing that she is on my team to help us overcome the daily challenges within our work. Her ability to lead workshops and team collaboration to get us all to concrete solutions to propel the work forward is unparalleled."

CLARA K.Sr. UX Designer

"Shelby has shown that she is a dynamic leader. She truly understands and considers the wants of her team and has gone above and beyond to ensure a smooth onboarding process. She has shown intentionality in assisting in my growth, by making connections and recommendations on trainings that pertain to my interest. Shelby has helped me navigate EPAM while also giving me the autonomy to explore my working style. It has been wonderful working with Shelby, I enjoy being on her team!"

GINA J.Sr UX Designer

"Shelby brings a multitude of skills and expertise to the table. She demonstrated her ability to flex in to support the broader product team when key roles were open. She understands how healthy product teams work and is very comfortable playing a coaching role to help others progress towards embracing and implementing best practices."

CHRIS M.Head of UX, Vanguard

"Shelby has a great personality for client consulting and the UX knowledge and experience to back it up. Her understanding of the Design Thinking processes and workshop facilitation is excellent and beneficial to any client effort."

JOHN A.Sr Director, Experience Consulting

“Shelby has a great personality and is very easy to work with. Her listening abilities make her a great team-mate since she's able to take into account other people's viewpoints and provide a safe space for efficient collaboration. She's a great communicator and is amazing at getting her point across, while giving her team-mates and other stakeholders the chance to voice their opinions.”

KAI J.UX Designer

"Working with Shelby is a great pleasure. She is about collaboration and communication, not pushing you to do something. Shelby is an experienced designer who can teach you a lot while working together. She presents exciting ideas and solutions for the customer's product development. Shelby is someone who is eager to work and always wants to learn something new and share her knowledge."

MARIANA S.Sr UX Designer